Let’s face it, be it a B2B OR B2C company, lead generation stands as the top priority these days! Lead generation is basically a process of directing the interest of potential customers towards your business that ultimately boosts sales. Obviously, without leads, how would a company get the chance to convert prospects into customers.
Needless to say, it is indeed a critical aspect of the sales process. However, lead generation is time-consuming and challenging, but with AdWords management agency, ne’er! Many digital marketing companies offer Google AdWords management services in order to boost paid search campaign conversions. So let’s know how exactly AdWords management works.
What are Adwords?
Matter of interest…
This must not be mistaken; Google AdWords is now Google Lead Ads!
Call it Adwords or Google Adwords or Google Ads; it is one of the largest advertising venues available online that help businesses reach customers & expand their business across the globe. Investing in an online advertising campaign is one of the best ways to boost your business website. Thanks to “Google Ads,” an online advertising tool helps draw people searching for products, services, or businesses just like yours.
This tool by Google is literally a boon as it offers Ad campaigns for businesses to reach online target markets via its search engine platform and partner sites. These partner sites actually reflect text or image ads that appear on the page after a visitor searches for keywords and terms related to a business or its services.
How does Google AdWords work?
We all are well trained to turn to Google with every query we have, aren’t we? Google Ads helps customers find what they’re looking for! AdWords is an affordable, convenient, and freely available advertising platform to increase your online business or eCommerce store traffic and sales. Frankly, it is Google where users search for what, how and where to buy services or products.
What else could be more appropriate than an Ad showing up (what you sell) when people search for something relevant? Yes, it works this way; your ad can appear on Google when individuals look for businesses with products or services like yours. Google Ads allows companies to customize their ads with an eye to reach people in specific locations or people using specific keywords.
Why should one hire an Adwords management agency?
Below here are the points why you should employ the AdWords management agency.
You are trying your best but aren’t seeing adequate results
Well, that happens; this is one of the most common reasons. You must hire someone to deal with your Google Lead Ads if you are not getting it after your team’s best efforts. There are chances that the outsourced AdWords management agency might find what went wrong that you and your team couldn’t! Our PPC team at Geek Informatic runs successful PPC campaigns with proper optimizing, learning, monitoring, and testing.
Probably you don’t have the time & resources to run PPC campaigns
Possible! Many businesses suffer due to lack of time and resources when it comes to dealing with Google Ads. You are not alone in this; our certified PPC experts will help you boost paid search campaign conversions and take your business to the next level. We execute focused marketing strategies and use advanced tools and resources to drive sales. Also, we are flexible with all budget types and handle your bids accordingly.
You do have a team of experts, but they aren’t updated
Yes, this too is pretty obvious that your PPC team can’t keep up with recent changes. There might be chances your team was juggling with other roles and didn’t get time to go through new trends in Google Adwords. You want your PPC campaigns to be successful, and for that, you must stay up-to-date! Can’t see it happening? Our Adwords management team may make it happen! They ensure end-to-end analysis and leave no stone unturned to achieve goals, i.e., successful Ad campaigns.
When you outsource an AdWords management agency, you get a touch of professionalism and guidance from experts. So without a double mind, call the experts; we are right here to assist you with our AdWords campaigns.
Facebook is a platform with more than 2.6 billion users, nearly 29% of the worldwide population. Almost 1.65 billion users see Facebook ads, and 1.21 billion users are between the age group of 13 to 34.
Despite the ease of running advertising campaigns on Facebook, there is a lot of detail to work through for your business growth. Several factors influence the success of Facebook advertising, including the ad format, ad placement, and target audience. These factors must also be aligned with your objectives and budget.
Facebook advertisements typically cost most industries $0.50 to $2.50 per click (CPC). Most marketers can afford these prices. It is one of the most affordable options.
We are here with a perfect guide to help you decide on an ideal FB ads agency for your business.
Analyze your Goals and Expected Results
It is essential to be aware of your goals and outcomes because knowing your destination is always the half journey. The same criteria will be followed when you hire a Facebook ad expert or an organization to grow your business.
There are various ad agencies and budgets and sizes of projects. Because of this, you should have a clear understanding of your company goals and what you want to accomplish by partnering with a particular agency.
You’ll be able to find your perfect match once you get the right lens to evaluate different agencies. You can use a deliverable-goal-end-result approach to break down the entire procedure. As an alternative, you can identify your deliverables and their goals. Then you can identify the outcomes you hope to accomplish.
What Makes a Great Facebook Ad Company?
Today, you can choose from advertising agencies, each claiming to be the best. To find an agency that can provide tailor-made solutions precisely as per your needs, you must know the attributes that define a good Facebook ad agency.
Experienced Team Members
- To achieve your goals, you need a Facebook advertising company with both brains and muscles. Everyone claims to be the best, but only a few can back it up with experience.
- If you want to be able to complete a paid social media campaign with minimal effort from you, you should hire a company that has the experience and knowledge to handle such campaigns.
You want to hire a Facebook ad expert because you want results! However, the way to get results is going for the perfect fit, an FB ad agency that is familiar with the art of creating engaging and object-specific ads.
You must check the portfolio and their best work before hiring them. This will be helpful to know their quality clients and projects.
Aware of Latest Technology
Ad agencies must be familiar with the latest software—Facebook Pixel, Facebook Ad Manager, and many valuable tools to ensure faster results through in-depth insights. The person should have expertise in ad software, third-party data sources, and creative testing tools is also helpful.
Hire Facebook Ad Expert from Geek Tech
If you want to explore your business with a positive hype, Facebook ads can benefit it. GeekTech is one of the leading digital marketing and FB ad agencies providing the best marketing solutions for startups to well-organized businesses. You can hire a Facebook ad expert from this company to get more leads and expand your business.