Wondering how to harness the full potential of your WordPress website’s data? Look no further! This step-by-step guide will show you how to seamlessly add Google Analytics 4 and unlock valuable information to enhance your online presence. Let’s get started!

In today’s digital world, understanding your website’s performance as well as user behavior is paramount for achieving online success. This is where Google Analytics comes into play. It has been the trusted choice of website owners and marketers for years, providing valuable data insights that fuel data-driven decisions. 

GA4 (Google Analytics 4) is a revolutionary advancement– it is a new and improved version of Google Analytics. With GA4’s advent, website tracking capabilities have been elevated to a whole new level. 

This comprehensive guide is all about adding Google Analytics 4 to a WordPress website. Here we discuss how to unlock the full potential of GA4 and put light on its numerous advantages over Universal Analytics (UA). First, let us see the key difference between Google Analytics 4 and Universal Analytics.

Google Analytics 4 Vs. Universal Analytics: Key Differences

Gain insights into the unique features and functionalities of Google Analytics 4 and Universal Analytics. Keep reading!

Tracking Model

GA4: Google Analytics 4 works on an event-based tracking model. It focuses on individual user interactions. GA4 captures events like page views, clicks, video plays, as well as downloads as separate entities. This shift from sessions to events enables more comprehensive data collection and analysis.

UA: Universal Analytics follows a session-based tracking model. In this, each user session is treated as a separate entity. All interactions within a single session are aggregated together, and user-level data is less prominent compared to GA4.

Cross-Platform and Cross-Device Tracking

GA4: One of the significant advantages of GA4 is its enhanced cross-device tracking capabilities. It seamlessly tracks user interactions across different platforms and devices. This unified approach ensures a seamless understanding of user behavior, regardless of the device used.

UA: Universal Analytics struggles with cross-device tracking, as it relies on cookies, which are limited to individual browsers. As a result, it may not effectively capture user interactions across multiple devices.

Machine Learning and Insights

GA4: GA4 comes equipped with enhanced machine learning capabilities that automatically surface valuable insights and trends. It can identify potential opportunities as well as challenges based on user behavior. This allows website admins to make data-driven decisions more efficiently.

UA: Universal Analytics lacks built-in machine learning capabilities like GA4. Users need to rely on third-party tools or custom implementations for advanced data analysis.

So, it is all about  Google Analytics 4 Vs Universal Analytics. Hope now you have clearly understood that Google Analytics conversion tracking is more flexible as well as simplified compared to Universal Analytics.

Now, let us learn how to add Google Analytics 4 to WordPress site with ease.

Integrate Google Analytics 4 Into Your WordPress Website With These Simple Steps

Get ready to harness the power of GA4 and make data-driven decisions to elevate your online performance.

Step 1: Create a Google Analytics 4 Property

To get started with GA4, you need a Google Analytics account. If you already have one, sign in; otherwise, create a new account. After signing in, navigate to the Admin section and select “Create Property” to set up a new GA4 property for your WordPress website. In the property settings, you need to provide essential information like the website name, URL, and time zone.

Step 2: Install Google Analytics 4 Tracking Code on WordPress

Once your Google Analytics 4 property is set up, you’ll need to add the GA4 tracking code to your website. You can get this code by clicking on the option “See your GA4 property.” After this, choose “Tag installation” to retrieve the GA4 code. Then, add this code to your website. There are two main methods for doing this: using a WordPress plugin or manually inserting tracking code into the website.

If you want to go with a plugin, select the one that suits your needs, install it, and follow the instructions to connect your GA4 property. For more control over the tracking code n, manually insert the GA4 tracking code into the header or footer of your WordPress theme. Access your theme’s files, locate the header.php or footer.php file, and paste the GA4 tracking code just before the closing or tag, respectively.

Step 3: Enable Enhanced Measurement and Event Tracking

One of the significant benefits of GA4 is its Enhanced Measurement feature. It allows automatic tracking of common user interactions like clicks on outbound links, video engagement as well as file downloads. To enable Enhanced Measurement for your GA4 property on WordPress, access the GA4 admin panel, navigate to Data Streams, and select the appropriate property.

Next, click on “Configure enhanced measurement” and toggle the switch.

Step-4 Integrate Google Analytics 4 with Google Tag Manager 

Google Tag Manager (GTM) is a powerful tool that simplifies the process of managing website tags as well as tracking codes. While it is not mandatory to use GTM alongside GA4, it offers several advantages. It is recommended for users who prefer a more organized as well as centralized approach to tracking.

To use GTM with GA4, you must set up a Google Tag Manager account and create a new container for your website. Once the container is set up, you can add the GA4 tracking code directly to GTM and deploy it across your WordPress website. GTM allows you to manage multiple tracking codes, including GA4, without modifying your website’s code directly.

Track Conversions in Google Analytics 4

Tracking conversions is vital for assessing the success of your website as well as marketing campaigns. Conversions represent the completion of specific goals or required actions taken by users on your website. However, goals can vary and depend on your website’s objectives, like completing a purchase, subscribing to a newsletter, or filling out a contact form.

Setting up Google Analytics 4 conversion tracking is straightforward. Access the “Conversions” section in your GA4 property and create a new conversion event. Then, define the specific parameters for the conversion event like name, value and conditions.

In Final Words

By upgrading to GA4, you gain access to advanced tracking capabilities as well as enhanced data insights. This way, you can make more informed decisions to improve your website’s performance and user experience. We at Geek Tech provide an extensive range of Digital Marketing and Web Designing/Development services. Request a quote or visit us now to learn how we can enhance your online presence.

ChatGPT tool is a newly launched model by a renowned company OpenAI. It is software that generates content by using Artificial Intelligence. Since content is the most crucial thing for SEO practice to achieve the desired results, incorporating the use of ChatGPT might be of some use. Many professionals in the SEO industry need a clear idea about its benefits for their field. .

Therefore, the ChatGPT revolution can be experienced by many SEO professionals. But as the tool is new, most people are not aware of it. We have brought this blog to clear your doubts and show you how it can help you. Without any delay, let’s get into more and see how ChatGPT integration in SEO can affect the results.

What Is ChatGPT?

ChatGPT is a chatbot, where GPT means Generative Pre-trained Transformer. It was developed by OpenAI, an Artificial Intelligence research lab based in San Francisco. Before getting into the integration of ChatGPT and SEO, let’s learn some more about ChatGPT!

Definition

OpenAI introduced the ChatGPT, which is an optimised language model for dialogue that interacts in a conversational manner. The chatbot quickly collects attention to detailed responses and effectively provides the answers based on its knowledge domain.

Vital Information

Below are some important details about the ChatGPT AI software:

AUTHOR: OpenAI

RELEASE DATE: 30 November 2022

MODEL TYPE: Artificial Intelligence Chatbot

WEBSITE: https://chat.openai.com/

Methods

OpenAI trained the ChatGPT model with the help of the RLHF (Reinforcement Learning from Human Feedback) method. In addition to this, the data collection setup is unique for this software. An initial model was trained with fine-tuning that included human AI trainers.

The human AI trainers provided the conversations where they acted as both sides: the AI assistant and the user. Besides, the trainers also have access to model-written suggestions. It helped in composing their responses. One more thing to add is that ChatGPT is trained on an Azure AI supercomputing infrastructure.

Why Can ChatGPT Integration In SEO Be A Revolution?

ChatGPT is an AI tool also based on the Natural Language Processing model that generates the answers interactively. In SEO, AI tools help in optimising and fastening the work. Here is more about how generative language models are helpful in SEO.

Generative Language Models In SEO

Generative language models like ChatGPT enable the users to generate content for various purposes that can be used in SEO. Generally, the content generated with the AI tool also contains keywords.

Undoubtedly, SEO is constantly changing and needs real knowledge of the search engine. Besides, the understanding of website ranking factors is also vital. Content generated with AI tools can help in improving the search engine rank of the websites.

Some Text Generation Examples

The significant strength of text generation tools is not limited to providing better writing pieces. It also gives the desired results faster and helps the content team of big businesses. Here are a few examples that are included in the text generation:

Product Description

Users can get the content for products and categories of product descriptions with the help of a generative language model.

FAQ Generation

The Natural Language Processing model can search for the most relevant question for specific content and share it with humans.

Intro Draft

Using the selected keywords, you can use Natural Language Processing models to generate an intro for a new content piece.

Rewriting

Lastly, rewriting is an example of using Natural Language Processing tools. You can use the model to rewrite the more appealing content version.

Why are AI tools good for SEO?

SEO is a challenging task for many professional SEO experts. The main reason behind the difficulty is continuously updating search engines and ranking systems with time. Thus, the practices to rank better also change. As a content marketer, your aim will always be to rank your content higher on search engines.

AI tools like ChatGPT help simplify the SEO work. Usually, AI SEO tools use Machine Learning and Natural Language Processing algorithms. These are also used by search engines like Google to understand user intent and web content better. Hence, they help get the signals that web crawlers want to search. Besides, they work to be on the top of the Search Engine Results Page.

Significant Advantages of ChatGPT for SEO

ChatGPT revolution can bring many benefits for SEO. Here are some common advantages that different users experienced trying the recently launched ChatGPT model:

Identify and give relevant keywords

By using ChatGPT, you can quickly conduct keyword research. To do the research, you can open this chatbot, enter a few keywords, and wait for related keywords to appear.

Check for spelling and grammatical errors

ChatGPT is a model that improves writing style and quality by giving suggestions. Besides, the chat can help auto-correct spelling and grammar mistakes. It will help in providing error-free content.

Construct AI-powered customer support

Effective customer service is crucial for business success. Besides, it helps customer satisfaction, most importantly when available 24/7. Generating the content with the help of chatbots may do various linguistic tasks like translating, paraphrasing, answering queries, etc.

Generate creative content

Last but not least, the incredible advantage of chatbots is generating creative content. The AI tools know how to use words in an appealing way. It comes under the main SEO strategy to increase organic traffic. Besides, it helps earn the readers’ and Google’s trust, as user intent greatly matters in SEO.

Disadvantages of ChatGPT

Here are some common disadvantages of the ChatGPT model:

Recent events are unknown

A main disadvantage of the ChatGPT model is the lack of daily updates. It contains the data generally based on the before events. Thus, if you want this chatbot to generate content according to recent facts, you must need an alternate solution.

Possibility of incorrect and biassed results

Remember that ChatGPT is an AI tool and can not replace human intelligence. So, there is no guarantee that it will provide 100% accurate results every time. It means you don’t need to rely completely on this tool.

The tool is new and still under research

Another main disadvantage of ChatGPT is that it is a newly launched tool by OpenAI. It does have incredible benefits for SEO, but it still needs to be used by more users. However, OpenAI is offering free use of the tool. By doing this, they want to get genuine suggestions from the users about the strengths and weaknesses of ChatGPT.

Key Takeaway

Ultimately, ChatGPT is a strong language model developed by Open AI to generate human-like discourse. It can answer queries interactively and deliver meaningful information fast based on enormous volumes of learned data.

ChatGPT has rapidly influenced several businesses by providing new strategies for enhancing effectiveness, including SEO and marketing. For example, it can engage people in dialogues while answering queries, develop SEO content in many genres and styles, and generate metadata.

Lastly, Geek Informatic and Technologies offers up-to-date SEO and content solutions to various businesses. We know how to combine our expertise and AI tools to market your brand online.

It is straightforward to see why the mobile application industry is thriving.
Today you can find mobile devices almost everywhere. They offer an easy way to do anything; whether you are playing games or want to order pizza, you can do it with the snap of your finger. But there is one drawback of mobile applications is that not everyone can use them.

We don’t know what surprises the future has for consumer spending on mobile apps, but it has come out people are willing to spend on the mobile apps. According to a survey, consumer spending has increased from 2019 to 2021. Hybrid app development provides a solution that will allow people to get access to use your app over various platforms!

If you want to develop a mobile app, you should consider hybrid app development options. This will allow you to take advantage of both native and web-based development. This blog will help you know what a hybrid mobile application is and its worth in the future.

What is Hybrid Application Development?

A hybrid app development is an approach to programming for mobile devices that combines the strength of HTML5 and native programming. It can be written in CSS3 and Javascript but adhered into Android, iOS, and other platforms using the technology to function like another or advanced web application. They are basically the combination of native and mobile apps.

Why choose Hybrid app development over other platforms

Hybrid app development uses one code base for numerous platforms. With its help, users can use the application anywhere and from any device, even using a much older device. This allows you to build apps that run without issues on various devices without spending hours writing the native code and other code on each platform.

In Native mobile app development, you have to create or write a code for iOS and Android separately. Due to the different guidelines over different platforms, changes in the code need to be done accordingly, which is more time-consuming and can be heavy on your pockets! Each platform will have its programming language.

It is estimated that Hybrid app development services could save you up to 50% in resources and costs compared to other native or web solutions. So it makes sense that you should consider hybrid app development over other platforms.

Embrace hybrid apps in the future

Remote work is becoming more popular day by day. People want everything at their fingertips, and mobile applications have helped them. It is also essential to have a way for employees to work remotely, confined by restrictions. Using hybrid app development services to build mobile apps is one of the most efficient ways. This allows organizations to be more productive and deliver anywhere, anytime, maintaining efficiency in the development process. Hybrid apps are the key to developing high-performance apps that apps can use on any platform. Choosing hybrid app development will save you money and be built for multiple platforms like Android and iOS.

Hybrid App Development is the future of mobile application development. It is a type of software that lets you create one app that works on multiple platforms. Hybrid apps are better than native apps because they offer more functionality and flexibility. We at Geek Tech can help you if you want hybrid app development services for your business. Get started with your project with us today!

Mobile applications have changed the life of every human being. From a startup to a well-organized shopping site, every business is likely to build an app to grow their business. There are various reasons for an organization to launch a mobile app. Many organizations focus on selling products and services, and others focus on building an application to extend their brand awareness or enhance customer satisfaction. Turning towards mobile app development is engagement with customers and data collection.

Custom android app development has taken a great place in the app development industry. Companies are eager to hire developers because app development is trending these days and can help explore the business. Choosing the best developer for your business is a challenging task if you are a non-technical person. 

Here we are enlisting some crucial points that can help you select the best developer.

Analyze your budget

You must decide on a budget in your mind when you are on the verge of selecting an app developer for your business. The funding can range from hundreds of dollars to dollars in thousands depending on the developer’s skills and experience. It would help if you kept in mind that there is more than development, such as testing and deployment of applications. After the release of the app, maintenance is also needed.

Skills Testing

Once you are done with your budget, make it clear that you want to hire an android app developer to get all sorts of applications worldwide. The application developer must understand your requirements and provide the solution accordingly. Developers usually have lengthy portfolios and resumes that may look impressive, but you need to decide to depend upon their qualities and one-to-one interview sessions.

Conversational round

It may be possible you want to hire developers remotely. You can decide on a video call, but there can be a massive gap in terms of conversation. You will be explaining your project and its requirements, and the developer may seem confused about what you are talking about.
Conversation plays a vital role in understanding a person. You can analyze a person’s personality, who can work in a team or not. If your instructions and requirements are unclear, it can cause a loss, and your outcome will not be the same as expected.

Always Ask Right Questions

Before you hire android app developers, find their additional skills as well. Ask the relatable questions that will help you know that the person is reliable, trustworthy, and transparent in communicating throughout the project. The more questions you will ask, the more you will be able to understand the person.

Transparency check

App developers should not be unable to be reached for several weeks after being hired. Communication regarding progress is essential to ensure fewer surprises, and the project remains on track concerning goals and deadlines. Transparent app developers who communicate consistently are the only way to avoid issues with timelines or scope earlier.

Give a try to Geek Tech.

Geek tech is one of the renowned custom android app development companies leveraging years of experience to provide the best solutions. The developers are well-skilled, including a vast experience in app development that will never disappoint you. Get a free consultation for more details.

Truth be told, this is the era of mobile, and it’s here to stay! No, seriously, the figure for mobile users is actually greater than desktop users! No wonder, the business world has also acknowledged the necessity of using these mobile channels to attract new customers and sustain the older ones too! With the emergence of smartphones and their applications, the way of doing business has changed.

And why not? Without a doubt developing a mobile App for business can offer priceless marketing prospects and help reach your target audience efficiently. Indeed, mobile applications are now ruling the business world, irrespective of their platform (Android, iOS), all thanks to Flutter!

What is flutter? Why do companies hire flutter developers? Everything will be answered shortly; keep reading.
Let’s begin with…

Application Development

Simply put, Application development is designing, building, and executing software applications, or we can say apps. Application development follows the standard methods and illustrates the whole process of how the application is made.

By the way, different types of users use these applications on different screens, so are these apps going well with all platforms? When it comes to create an application, you must know the diversity of users. And in order to reach users on every screen, you have to make the same app for all types of cross-platforms. Obviously, Every human now holds a “mobile” smart device in their hands, which could undoubtedly be an Android phone, iPhone, or iPad.

Here’s a scenario

Let’s assume you have published an Android app, and it’s advancing day by day. But the pressure to launch the iOS version increases as your users are not just stuck to Android. Even some of your users might ask for a lite web version of the app. You are running out of time and resources as well as the app developers; what to do? This is when cross-platform app development comes into a role! This way, you can build an app from the same codebase for different platforms; the code used to publish the Android app can be used on other platforms like iOS, web, and even desktop with slight changes. Isn’t it great that it totally eliminates the need to maintain a different codebase?

It helps when you have a cross-platform mobile app development approach like flutter development service! For developers, Flutter diminishes the bar to entry for building apps, apparently speeds up app development, and reduces the cost and complexity of app production across platforms.

Now…

What is Flutter?

Flutter is Google’s mobile user interface toolkit for crafting mobile, web, and desktop applications with a single codebase. Flutter is a freely available open-source framework created by Google for making beautiful, multi-platform applications using one single codebase. Flutter is basically a software development UI kit that facilitates innovative yet easy cross-platform mobile app development. You can quickly create high-quality well-assembled apps for iOS and Android without writing the code for the two apps separately. All you need is just one application codebase for both platforms.

Hire flutter developers and let the magic begin!

Building a cross-platform mobile app is not a piece of cake; it requires skills and expertise to offer an app that provides a native-like experience to your users. Thus, you need proficient developers with in-depth understanding to nose out your competitors. You must hire flutter developers if you need to bring your App into existence. Our adroit application developers at Geek Tech can help you build a mobile app that aids scalability, functionality, and authenticity as per your business needs. According to our developers, Flutter is a canvas for them to create high-end user-friendly apps in no time.

We are just a call away from offering you our reliable mobile and web application development services; call now!