Before getting into the content, let us ask you, what brought you to this page?
Are you planning to put your products on amazon for the first time? Or are you struggling with low conversion on amazon?
Whatever your reason is, you might have typed in words ‘amazon listing optimization’ or ‘amazon marketing service’ to reach here. And in the simplest terms, that is what optimization does; getting the content to people who need it.
Are you still confused? Don’t worry, Geek Informatic & Technologies Private Limited has got your back. Keep reading to find out everything you want to know about Amazon Listing Optimization.
What is Amazon Listing Optimization?
Amazon listing optimization is a set of actions that helps you increase your product visibility on Amazon, increasing your sales. The process includes regular updating of product images, descriptions, keywords, and a lot more. Even though optimization is a difficult process, it will help you increase our conversion and click-through rates in the longer run. So if you are an Amazon vendor, you should not avoid this optimization.
So if you are planning to optimize your listing on Amazon, these are the things that you must know.
- Optimization of the product title
Product title is the window to your products. It is the main factor that helps people determine whether they should visit your product page or not; so, keep it crisp and clear. Include all the necessary information in it and make sure it is not just the clubbing of your keywords. The character limit set by amazon for product description is 250, so use it well.
The second thing you cannot avoid in the title is the primary keyword; that is what interset your people to check your product page. It is always good to add your brand name to the product title to increase brand awareness. Adding the USP of the product is also an excellent way to increase the sales of the product.
- Optimization of product description
The 2000 character product description plays a vital role in turning your visitor into your customer. So make sure you include the prominent points about your product in that space.
Never waste your valuable space by repeating your product title on the description, too; write something new and unique. Always write descriptions ins short sentences to retain the attention of your visitors. And make the content customer-centric, that is, how can one benefit from the product. If you are creative enough, you can also make a story around the product that makes your potential customers buy the product.
- Optimizing key product features
It is the part where you list all the features of your product, and it helps your customers a lot in picking your product. Utilize the 1000 characters to build a list of exciting features and ensure that everything is precise. Use bullet points and short sentences to increase the impact of the product on customers. And keep in mind the fact that a good number of your viewers are mobile users, so optimize the content for mobile screens.
- Optimization of Images
Images talk a lot about your products than your description of the title could ever say. So make sure you upload a good-quality picture with the description. You can upload nine photos with the product; seven of them will go with the listing, while the other two will be available on the product gallery. So make sure you choose your multimedia wisely. Each picture should be able to convey a feature or specialty of the product.
It is always better to invest money in clicking pictures as an unprofessional product page devalues your product. And always keep in mind that people use photos to clarify their doubts regarding products. So make your pictures as user-friendly as possible and avoid confusion.
- Optimization of Keywords
We were keeping the core optimization element for the end, the keywords. Those are one of the prominent aspects of amazon listing optimization. It is the one thing that brings people to your product, and you should include these in every written content.
To have solid and successful keywords, you should research and create a definite keyword index. The next step here is to compare your keywords with your competitors and understand their conversion rate. That will help you in picking the most valuable keywords for your product listing page. Always remember that keyword stuffing is never an option, and optimize your backend keyword section.
- Get Geek Tech’s Service
We know that these processes sound complicated; that is why we are here to help. You can get the best amazon marketing services from Geek Informatic and Technologies Private Limited expert team.
So contact us now to get the best services for the most reasonable price.
