Experience

1 year

Description

We are seeking a dynamic and experienced Email Marketing Executive to join our team. The ideal candidate should demonstrate proficiency in planning, executing, and optimizing email marketing campaigns to generate leads for the digital marketing team (SEO, PPC, and content).

Responsibilities

Basic knowledge of SEO and digital marketing Interest and proficiency in digital marketing
Experience in Market Research for targeted campaigns
Set up tools, manage email/domain setups, and verify contact information.
Strategize and plan email campaigns based on target audience and marketing goals.
Segment email lists to deliver personalized and targeted content.
Analyze data and insights to optimize future email campaigns.
Foster a positive and productive team environment..

Qualifications

Bachelor's degree in marketing, communications, or a related field.
Proven experience in developing and executing successful email marketing campaigns, preferably in a B2C or B2B environment.
Proficiency in email marketing tools and platforms (e.g., MailChimp, Campaign Monitor, HubSpot) and experience with marketing automation software.
Strong understanding of email marketing best practices, including list segmentation, personalization, A/B testing, and performance analysis.
Strong organisational skills, attention to detail, and the ability to manage multiple projects simultaneously.
Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.

Job Benefits